Course Description
Whether you want to focus exclusively on writing for the internet or are looking to expand your existing skills, our comprehensive web writing course will teach you all you need to know.
This comprehensive webwriting course will teach you to:
• Write clearly and concisely.
• Research, check facts and proofread your work.
• Tailor your copy to targeted audiences.
• Format your copy for online publication.
We help you develop all these areas and more, so you can confidently sell your skills as a freelancer, staff writer or other media professional.
Module 01: The basics
Explain what a web writer writes.
Define why web writing is different from other forms of writing.
Module 02: Using glossaries and client briefs
Find online glossaries and translate terms in to layperson’s English.
Explain the need for a clear brief.
Module 03: Style guides
Explain what style is and why you need a style guide.
Apply style to web content.
Module 04: Spelling, punctuation and grammar
List techniques and resources that will assist with accurate spelling, punctuation and grammar.
Maintain accurate spelling, punctuation and grammar.
Module 05: Avoiding jargon
Define what jargon is.
Identify inappropriate uses of jargon.
Write words, sentences and phrases to eliminate jargon.
Module 06: Summarising content
Explain why summarising is an essential skill for a web writer.
List techniques involved in summarising.
Apply these skills to a range of exercises.
Module 07: Common pitfalls
Identify and replace cliches and offensive or inappropriate material.
Write to suit multicultural audiences.
Module 08: Accuracy
Analyse words and phrases to make sure they convey the correct meaning.
Apply this technique to a range of exercises.
Module 09: Checking facts
Explain the types of factual errors that frequently occur on webpages.
List techniques and processes for correcting them.
Module 10: Essential laws A
Explain how the laws of copyright, trademark and libel affect the web writer.
Apply them to a range of situations.
Module 11: Essential laws B
Explain how the laws of contempt of court, data protection and restricted identity affect the web writer.
Apply them to a range of situations.
Module 12: Effective presentation
Define the techniques used to present copy clearly on a webpage.
Apply these techniques to real-world situations.
Module 13: Webpage essentials
Explain the factors determining the content of a webpage.
Illustrate how to apply these factors to building a webpage.
Define the website tools and applications available to a web writer.
Module 14: Website building blocks
Explain how links, downloads, contact details and other building blocks can be used to help visitors read a webpage.
Module 15: Webpage accessibility
Explain what the Equality Act 2010 (EA) says about web access for disabled people.
Define disabled user groups and the equipment that is available to them.
List the tools and techniques a web writer can use to make a website EA compliant.
Module 16: Finding work
List strategies for promoting your web presence.
Select appropriate ways to start finding web writing work.
Explain how to negotiate fees and tie up details of web writing jobs.
Previous Knowledge
No previous skills or knowledge are required to study this course, however we do require that your written English skills are of a reasonable standard.
This course is designed for:
• People who need to develop and improve their web writing skills.
• People who need to write engaging and original web content.
• Small businesses and freelancers who want to attract more clients.
• Staff training.
• Existing web writers who want to develop their skills.
Assessment
This course is assessed via tutor marked assignments. Upon completion of each module you will be required to complete a practical assignment relating to the subject you have just learned about. This assignment will then be marked by your course tutor who will give you in-depth feedback and an overall grade. Upon successful completion of all the course assignments, you’ll be sent your diploma and a Learner unit summary which will list all of the skills you have learnt as part of the course.
Awarding Body
ABC Awards is a leading national awarding organisation with a long-established reputation for high quality support and services to the educational sector. They are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.
Course Description
Whether you want to focus exclusively on writing for the internet or are looking to expand your existing skills, our comprehensive web writing course will teach you all you need to know.
This comprehensive webwriting course will teach you to:
• Write clearly and concisely.
• Research, check facts and proofread your work.
• Tailor your copy to targeted audiences.
• Format your copy for online publication.
We help you develop all these areas and more, so you can confidently sell your skills as a freelancer, staff writer or other media professional.
Previous Knowledge
No previous skills or knowledge are required to study this course, however we do require that your written English skills are of a reasonable standard.
This course is designed for:
• People who need to develop and improve their web writing skills.
• People who need to write engaging and original web content.
• Small businesses and freelancers who want to attract more clients.
• Staff training.
• Existing web writers who want to develop their skills.
Assessment
This course is assessed via tutor marked assignments. Upon completion of each module you will be required to complete a practical assignment relating to the subject you have just learned about. This assignment will then be marked by your course tutor who will give you in-depth feedback and an overall grade. Upon successful completion of all the course assignments, you’ll be sent your diploma and a Learner unit summary which will list all of the skills you have learnt as part of the course.
Module 01: The basics
Explain what a web writer writes.
Define why web writing is different from other forms of writing.
Module 02: Using glossaries and client briefs
Find online glossaries and translate terms in to layperson’s English.
Explain the need for a clear brief.
Module 03: Style guides
Explain what style is and why you need a style guide.
Apply style to web content.
Module 04: Spelling, punctuation and grammar
List techniques and resources that will assist with accurate spelling, punctuation and grammar.
Maintain accurate spelling, punctuation and grammar.
Module 05: Avoiding jargon
Define what jargon is.
Identify inappropriate uses of jargon.
Write words, sentences and phrases to eliminate jargon.
Module 06: Summarising content
Explain why summarising is an essential skill for a web writer.
List techniques involved in summarising.
Apply these skills to a range of exercises.
Module 07: Common pitfalls
Identify and replace cliches and offensive or inappropriate material.
Write to suit multicultural audiences.
Module 08: Accuracy
Analyse words and phrases to make sure they convey the correct meaning.
Apply this technique to a range of exercises.
Module 09: Checking facts
Explain the types of factual errors that frequently occur on webpages.
List techniques and processes for correcting them.
Module 10: Essential laws A
Explain how the laws of copyright, trademark and libel affect the web writer.
Apply them to a range of situations.
Module 11: Essential laws B
Explain how the laws of contempt of court, data protection and restricted identity affect the web writer.
Apply them to a range of situations.
Module 12: Effective presentation
Define the techniques used to present copy clearly on a webpage.
Apply these techniques to real-world situations.
Module 13: Webpage essentials
Explain the factors determining the content of a webpage.
Illustrate how to apply these factors to building a webpage.
Define the website tools and applications available to a web writer.
Module 14: Website building blocks
Explain how links, downloads, contact details and other building blocks can be used to help visitors read a webpage.
Module 15: Webpage accessibility
Explain what the Equality Act 2010 (EA) says about web access for disabled people.
Define disabled user groups and the equipment that is available to them.
List the tools and techniques a web writer can use to make a website EA compliant.
Module 16: Finding work
List strategies for promoting your web presence.
Select appropriate ways to start finding web writing work.
Explain how to negotiate fees and tie up details of web writing jobs.
Awarding Body
ABC Awards is a leading national awarding organisation with a long-established reputation for high quality support and services to the educational sector. They are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.
