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Marketing

SEO Content Writing Level 4 Diploma

This SEO content writing course shows you how to produce focused content that achieves a high ranking on the most popular internet search engines. A good SEO ranking in an online search is a crucial factor in achieving success on the web.

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Level 4 / Quality Licence Scheme / CMP32

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over 12 months and £ deposit

over 12 months and £ deposit

 

Course summary

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Expert Tutoring

12 months tutor support

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Course, assignments & tutor

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Endorsed by the

Quality Licence Scheme

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NUS Card Eligibility

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Course introduction

One of the most effective ways to get a good ranking is through well-written SEO focused content. Our online SEO content writing course teaches you how to write great web content – and ensure it is seen by the widest possible online audience.

You will develop effective Google SEO content writing strategies and express your creativity. You’ll also be taught how to integrate keywords into the content you write

There is a strong demand for certified SEO content writers these days. Most organisations need people who can:

  • Identify original approaches to popular subjects.
  • Write effective, Google-friendly content.
  • Integrate search words and phrases naturally.
  • Submit articles to the directories, blogs and other platforms.

Our online SEO content writing course covers all these areas and others. And you can use the work you produce in the course assignments as part of your career portfolio.

This hands-on course will teach you how to:

  • Produce great content using proven web writing techniques.
  • Identify appropriate keywords for particular search terms.
  • Embed keywords and phrases seamlessly into online articles.
  • Use video and images to help with SEO.
  • Promote yourself or your business online using social media and other platforms.
  • Find work as a paid SEO content writer.

As a certified SEO content writer, you could be:

  • Delivering high-quality SEO focused content for a business or an organisation.
  • Building your own SEO content writing agency, and choosing your own hours, clients and projects.
  • Earning up to £28,000 a year, or up to £30 an hour as a freelancer.

If you enjoy writing, then becoming an SEO content writer is a great way to earn good money and express your creativity.

Required knowledge

No previous skills or knowledge are required to study this course, however we do require that your written English skills are of a good standard.

This course is designed for:

  • Beginners
  • Anyone who wants to improve their Google ranking
  • Companies and organisations of all sizes.
  • Marketing professionals.
  • Webwriters.
  • Bloggers and online journalists.
  • Freelance service providers.
  • Social media marketers.

Assessment

This course is assessed via tutor marked assignments. Upon completion of each module you will be required to complete a practical assignment relating to the subject you have just learned about. This assignment will then be marked by your course tutor who will give you in-depth feedback and an overall grade.

Upon successful completion of all the course assignments, you’ll be sent your diploma and a Learner unit summary which will list all of the skills you have learnt as part of the course.

Certification

At the end of this course successful learners will receive a Certificate of Achievement from Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course). 

The course has been endorsed under the Quality Licence Scheme. This means that the provider has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at QLS Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector. 

The Skills and Education Group’s knowledge and experience of working within the awarding sector enables them to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market. 

*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales 

Course modules

Module 01: The basics
- Clarify what SEO content is.
- Identify what SEO content is intended to achieve.
- Understand the importance of well-written content.
- Pinpoint the different types of content and their purpose.

Module 02: Key SEO principles
- Describe what SEO is and explain how search engines work.
- Discuss the importance of keywords in SEO.
- Explain how to use links in content.

Module 03: Webwriting techniques
- Explain the importance of understanding your audience and purpose.
- Understand and implement webwriting techniques.
- Write SEO web content with keywords and hyperlinks.
- Create compelling SEO headings.

Module 04: Using videos and images
- Understand how images and video can boost your SEO content writing activity.
- Use a smartphone to shoot, edit and record a short video.
- Create basic graphics using online tools.

Module 05: Writing web content
- List the different types of web content.
- Write website informational content.
- Write online articles.
- Discuss the basics of writing magazine and news content.

Module 06: The role of social media
- Understand the basics of social media.
- Explain how social media is useful for businesses.
- Discuss social media as a way of interacting and engaging.
- Describe the main social media platforms.

Module 07: Writing for social media
After studying this Lesson, you will be able to write optimised posts for:
- Facebook
- Instagram
- Twitter
- LinkedIn
- Tumblr

Module 08: Writing content for blogs
- Explain what a blog is.
- Define the basic rules for writing SEO content for blogs.
- Discuss how to get your blog noticed.

Module 09: Making money
- List strategies for promoting your web presence.
- Select ways to start finding SEO content writing work.
- Explain how to negotiate fees and tie up details of writing jobs.

Learner support

The course comes with unlimited, personal tutor support. This means you can contact your tutor with questions whenever you need to.

Part of this support includes 1-2-1 assistance looking for jobs, setting up as a freelance SEO content writer, and developing your career.

FAQs

What does NCC stand for?

NCC originally stood for the National Consortium of FE (Further Education) Colleges. This brought together the FE Colleges to achieve the best provision. Regular national meetings were attended by both Colleges and Government agencies who funded them. This was very helpful to them both to best deliver training to their students.

For more than 25 years NCC has supplied FE Colleges with learning materials as well as student marketing.

NCC now specialise in online training of a very high quality to students both self-funded, paid for by schools, employers and training providers.

What is distance learning?

Distance learning is the most flexible and convenient approach to studying. There is no need for you to attend college and you can study anytime, anyplace, anywhere that fits in with your lifestyle. Distance learning programmes are ideal for people who may have a job, family commitments, or any other commitment that won’t allow them time off to study.

What is the difference between the online and paper versions of courses?

Both our online and paper courses are completed via an online learning portal (LMS) which you can access after you receive your login details by email. Please ensure that you check your junk email if you do not receive your login details within 48 hours.

All learners will submit their assignments, receive feedback and correspond with their tutor directly through the LMS. If you require help from our support team, then simply email support@ncchomelearning.co.uk.

If you opt for the online course, you will not receive any course materials through the post. Everything is available via the LMS.

If you opt for the paper version, you are simply paying for a study book to be printed and posted to your home, or place of work. You will use this book as a reference guide, but you will still be required to upload your assignments and correspond with your tutor via the LMS.

If you are unable to access our online LMS, we do have alternative options available, so please email support@ncchomelearning.co.uk in order to request further support.

What do I need to do to get started?

We recommend that you choose a course that will interest you and help you to achieve your ambitions. If you would like some advice, or further information, contact us here or dial 0333 3445 690.

To purchase a course, simply click on the ‘Buy now’ button against your chosen course and follow the on screen instructions. Alternatively if you would prefer to purchase the course over the phone, call 0333 3445 690 and speak to one of our expert course advisors.

How much will it cost?

The cost largely depends on the type and size of the course. The course cost is determined by the expenses associated with its provision, taking into consideration the course's size and complexity, development costs, the presence of a study materials, and the level of tutor support required. Some courses also necessitate additional in-person assessments by assessors, which incur additional expenses and consequently affect the course's cost.

All prices are clearly stated on the course description page and will always be displayed prior to you committing to purchase a course.

Please note that there may be additional fees required should your course require an external invigilated assessment, such as A Levels, ICB qualifications etc. To clarify, please speak to a course advisor.

How do I enrol?

Once you've chosen your course, you have two options for enrolment:


  1. You can purchase the course online by clicking the "Buy now" button, which will enrol you automatically.
  2. Alternatively, you can call our helpline at 0333 3445 690, and our expert course advisors will assist you in signing up for the course and arrange for the delivery of any requested additional learning materials to your address.

All courses are available to purchase in full or via affordable monthly payments over 12 months. A £29 non-refundable deposit is required for monthly payments, and you will be required to set up a monthly direct debit.

We do not require you to complete a credit check to sign up for monthly payments.

How quickly will I receive my course materials?

We guarantee that you will receive any course materials ordered within 5 working days of registering, but for many of our courses it may take no more than 48 hours.

The course materials are always sent to you via a tracked courier service, to ensure that you receive your study book within our stated period.

Do I need any additional books or equipment to do my course?

All the relevant information required to complete your course is available via the LMS. Additional research via the internet is encouraged, depending on the level you are working at, to bolster knowledge of the subject area.

There is no requirement to purchase any additional materials.

What support will I receive?

You will have access to a dedicated personal tutor whom you can contact through the Learning Management System (LMS) for assistance and guidance on any course-related matters. Your tutor will only initiate contact in response to your messages. If you encounter any difficulties reaching your tutor, please don't hesitate to email us at support@ncchomelearning.co.uk

Many courses require you to submit work to your tutor during the period of study, and your tutor will assess your work and provide feedback to you within 10 working days. Your tutor is available to you as much as you need them.

Please note that the course includes tutor support for a duration of 12 months. If you require additional time, please inform us, and we will make every effort to provide you with an option for a paid extension, if feasible, to assist you in completing your course.

Please be aware that our tutors are actively assisting multiple learners, and to ensure they are not inundated with excessive workloads, we have implemented a policy limiting learners to submitting a maximum of three units of work for evaluation at any given time. We recommend that you upload your completed units as you finish them. This way, you can benefit from your tutor's feedback to enhance your future assignment submissions.

How long will it take for my work to be marked by my tutor?

Your work will be marked and feedback returned to you within 10 working days after submission. This is because our tutors are required to provide detailed, considered feedback to our learners that may take a while to formulate. We find that by working this way, our learners actually complete their course in less time, as they rarely need to submit an assignment more than twice.

Whilst it is possible to submit multiple assignments at the same time, we advise that our learners submit only one at a time. We want our learners to develop as they progress through their course, and find this is best achieved when a student embarks on a new module having taken into account tutor feedback from the previous submission.

Kindly note that our tutors are currently supporting multiple learners simultaneously. In order to maintain a balanced workload for them, we have established a policy that restricts learners to submitting a maximum of three units of work for evaluation at any given time.

How long should it take to complete a course?

Depending on the course you have chosen, and the amount of time you can commit, it could take from 6 weeks to 12 months to complete your course. Your end of support date is when you need to have your course copmpleted by in order to be able to be certificated, this is usually 12 months from purchase.

The duration of the course is largely down to you. The beauty of home learning is that it allows you complete flexibility to fit your studies around your lifestyle and other commitments. You can dedicate as much, or as little, time as you want to your studies - no one will be chasing you for your work or asking why you haven’t submitted an assignment.

We do strongly recommend, though, that before you purchase a course you assess your ability to commit the necessary time to completing the course in a timeframe that will not leave you losing your motivation.

Will I have to sit an examination?

All of our courses are accredited, so you need to show that you have acquired the knowledge to pass the course – this may involve sitting an examination, but it depends on the course you have chosen.

Some courses require you to be continually assessed throughout the course, while others may require an end of course exam or assignment (which may be completed at home) to be submitted to your tutor.

Certain types of qualifications, A-levels and GCSEs for example, do require you to sit invigilated exams at a registered test centre. You will need to organise and pay for the examinations yourself, however full details of what you need to do will be available from the centre who are delivering the qualification.

If in doubt, please email support@ncchomelearning.co.uk, NCC can then discuss or put you in touch directly with the course provider.

Will I receive a qualification when I complete the course?

All of our courses are accredited and you will receive a certificate upon successful completion of the course.

For more information about this please see the section of the website that details how awarding bodies work and what the different types of qualifications are: https://www.ncchomelearning.co.uk/awarding-organisations

Can I take more than one course at a time?

Yes, you can take as many courses as your time allows, but we would recommend that you clearly evaluate how much time you can commit to your courses of study.

The good news is that if your circumstances change you can always take a limited break and come back to your studies to save your paid for support.

If you decide to enrol on more than one course at the same time, speak to our enquiries team for any bundle deals or offers.

Can I study from outside the UK?

Certainly, in most instances, there are no geographical constraints on where you can undertake your studies. However, it's important to note that specific courses may be subject to geographical limitations imposed by the Awarding Organisation, and these restrictions will be clearly stated in the course description.

You just need to be aware that all tutors are based in the UK and work may need to be submitted to them via post, although in most cases e-mail can be used.

Where the course requires that you sit an invigilated exam at a test centre, there are many exam centres outside of the UK. However, we would advise that you check with us before purchasing one of these courses if you want to study from abroad.

What if I’ve chosen the wrong course?

If, after receiving the course, you decide it isn’t the right course for you, you may return the materials within 14 days, provided you have not yet submitted any coursework for evaluation. Please note that you will be responsible for covering the return shipping costs. We will refund your payment, minus a non-refundable deposit of £29. Additionally, you have the option to select an alternative course that better matches your goals and aspirations.

For any help on cancelling your course please email enquiries@ncchomelearning.co.uk, we will only deal with cancellation enquiries via email.

What is a Totum Card?

Totum is the new brand for UK student cards and replaces the old NUS student card. NCC students are eligible to sign-up for the Totum card where applicable, giving access to a multitude of retail, food and travel special discounts. For more information, you can visit their website: https://www.totum.com/

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