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Social Media Marketing Level 4 Diploma

The primary goal of this Level 4 Social Media Marketing diploma is to equip you with the knowledge and the resources to utilise social media networks - such as Facebook, Twitter, YouTube and Pinterest - and transform them into credible marketing strategies for your business.

Level 4 / ABC Awards / CMP49

£494.50 or only £35.00 initial deposit

Method of study

Online

Choose how you want to pay

Course Title:Social Media Marketing Level 4 Diploma

Awarding Body:ABC Awards

Average Duration:80 hrs

Course Support:36 months expert tutor support

Description

All too often, individuals and businesses restrict themselves by only having token Twitter feeds and Facebook pages to help promote their services and products. This lack of knowledge on how to properly use these marketing platforms, means they often miss out on the opportunity to enhance their reputation; maximise their audience exposure, and boost their income, thus tarnishing their ability to create a strong online presence.

By developing your theoretical knowledge, competency and skillset within this field, you can become a real asset to businesses and organisations.

Comprised of 12 informative modules; over the duration of this 12 month online distance learning course, you will be shown how to confidently use content, blogging, videos/images and social media platforms to boost your web presence, as well as strategies that will help your business to stand out from the crowd.

This diploma is perfect for anyone wishing to step onto the marketing ladder; increase their qualifications, or progress their current digital marketing career.  

From learning how to write compelling social media content, to discovering the best tools for engaging customers across various social media channels; in just 12 months – and 80 hours (on average) of study – you will be able to devise/implement powerful social media strategies that will broaden your audience reach across Facebook, Twitter and Pinterest.

This lucrative course can be studied online from home making it possible for learners to study at a pace, time and location of their choosing. This is especially useful for those already working within an office or agency environment, as you can easily mould this course to fit around your current commitments.

Night owl, early riser, always on the go… no matter your situation or study preferences - you can easily log on to our Online Learning Area; complete a variety of marketing tasks (based on real life business scenarios), and do so whilst still maintaining a healthy work-study balance.

In fact, you can flexibly enrol onto this course at any time - free from the stress and pressure of exams/tight deadlines - and use your work from your assignments to build a strong career portfolio.

Course Info

Course Title:Social Media Marketing Level 4 Diploma

Awarding Body:ABC Awards

Average Duration:80 hrs

Course Support:36 months expert tutor support

Previous Knowledge

No previous skills or knowledge are required to study this course; however, we do require that your written English skills are of a good standard.

Assessment

This course is assessed via tutor marked assignments. Upon completion of each module you will be required to complete a practical assignment relating to the subject you have just learned about. This assignment will then be marked by your course tutor who will give you in-depth feedback and an overall grade.

Upon successful completion of all the course assignments, you’ll be sent your diploma and a Learner unit summary which will list all of the skills you have learnt as part of the course.

Awarding Organisation

ABC Awards is a leading national awarding organisation with a long-established reputation for high quality support and services to the educational sector. They are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.

Module 1: Introduction to social media 

  • Understand the basics of social media.
  • Define how social media can be used in marketing and public relations.

Module 2: Content writing

  • Describe your target reader.
  • Learn to write attractive and effective social media content.
  • Structure your content to get results.
  • Explain the importance of accurate spelling, punctuation and grammar.

Module 3: Facebook

  • Learn how to use Facebook to market a business.
  • Create interesting and engaging content.

Module 4: Twitter

  • Learn how to use Twitter to market a business.
  • Create interesting and engaging content.

Module 5: LinkedIn

  • Learn how to use LinkedIn to market a business.
  • Create interesting and engaging content.

Module 6: Blogging

  • Set up your own blog or develop your existing blog.
  • Learn how to maintain and grow your blog.
  • Use your blog to promote your business

Module 7: Video and Image

  • Understand how images and video can boost your social media marketing activity.
  • Use a smartphone to shoot, edit and record a short video.
  • Create basic graphics using online tools.

Module 8: Instagram, YouTube, Pinterest, Tumblr

  • Explain how to use Instagram, YouTube, Pinterest and Tumblr to market your business.
  • Compare these media with regard to business opportunities.

Module 9: Customer advocacy and storytelling

  • Learn the definition and importance of customer advocacy.
  • Build a tailored customer advocacy programme for your business.
  • Include storytelling in all aspects of your business to engage customers.
  • Module 10: Achieving interaction
  • Explain the importance of engaging with followers.
  • Discuss strategies for interacting with different types of followers.
  • Learn about the main tools for achieving and maintaining interactivity.

Module 11: Social media for SEO

  • Explain social media’s role in SEO (search engine optimisation).
  • Learn how search engines rank content.
  • Discuss the importance of keywords, links and hashtags in SEO.
  • Learn to create SEO-friendly social media content.
  • Module 12: Devising social media strategy and campaigns
  • Explain how to research and prepare your social media marketing strategy.
  • Describe how to use social media management tools.
  • Discuss how to create social media campaigns.

The course comes with unlimited, personal tutor support. This means you can contact your tutor with questions whenever you need to.

Part of this support includes 1-2-1 assistance looking for jobs, setting up as a freelance, and developing your career.

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Description

All too often, individuals and businesses restrict themselves by only having token Twitter feeds and Facebook pages to help promote their services and products. This lack of knowledge on how to properly use these marketing platforms, means they often miss out on the opportunity to enhance their reputation; maximise their audience exposure, and boost their income, thus tarnishing their ability to create a strong online presence.

By developing your theoretical knowledge, competency and skillset within this field, you can become a real asset to businesses and organisations.

Comprised of 12 informative modules; over the duration of this 12 month online distance learning course, you will be shown how to confidently use content, blogging, videos/images and social media platforms to boost your web presence, as well as strategies that will help your business to stand out from the crowd.

This diploma is perfect for anyone wishing to step onto the marketing ladder; increase their qualifications, or progress their current digital marketing career.  

From learning how to write compelling social media content, to discovering the best tools for engaging customers across various social media channels; in just 12 months – and 80 hours (on average) of study – you will be able to devise/implement powerful social media strategies that will broaden your audience reach across Facebook, Twitter and Pinterest.

This lucrative course can be studied online from home making it possible for learners to study at a pace, time and location of their choosing. This is especially useful for those already working within an office or agency environment, as you can easily mould this course to fit around your current commitments.

Night owl, early riser, always on the go… no matter your situation or study preferences - you can easily log on to our Online Learning Area; complete a variety of marketing tasks (based on real life business scenarios), and do so whilst still maintaining a healthy work-study balance.

In fact, you can flexibly enrol onto this course at any time - free from the stress and pressure of exams/tight deadlines - and use your work from your assignments to build a strong career portfolio.

Previous Knowledge

No previous skills or knowledge are required to study this course; however, we do require that your written English skills are of a good standard.

Assessment

This course is assessed via tutor marked assignments. Upon completion of each module you will be required to complete a practical assignment relating to the subject you have just learned about. This assignment will then be marked by your course tutor who will give you in-depth feedback and an overall grade.

Upon successful completion of all the course assignments, you’ll be sent your diploma and a Learner unit summary which will list all of the skills you have learnt as part of the course.

The course comes with unlimited, personal tutor support. This means you can contact your tutor with questions whenever you need to.

Part of this support includes 1-2-1 assistance looking for jobs, setting up as a freelance, and developing your career.

Module 1: Introduction to social media 

  • Understand the basics of social media.
  • Define how social media can be used in marketing and public relations.

Module 2: Content writing

  • Describe your target reader.
  • Learn to write attractive and effective social media content.
  • Structure your content to get results.
  • Explain the importance of accurate spelling, punctuation and grammar.

Module 3: Facebook

  • Learn how to use Facebook to market a business.
  • Create interesting and engaging content.

Module 4: Twitter

  • Learn how to use Twitter to market a business.
  • Create interesting and engaging content.

Module 5: LinkedIn

  • Learn how to use LinkedIn to market a business.
  • Create interesting and engaging content.

Module 6: Blogging

  • Set up your own blog or develop your existing blog.
  • Learn how to maintain and grow your blog.
  • Use your blog to promote your business

Module 7: Video and Image

  • Understand how images and video can boost your social media marketing activity.
  • Use a smartphone to shoot, edit and record a short video.
  • Create basic graphics using online tools.

Module 8: Instagram, YouTube, Pinterest, Tumblr

  • Explain how to use Instagram, YouTube, Pinterest and Tumblr to market your business.
  • Compare these media with regard to business opportunities.

Module 9: Customer advocacy and storytelling

  • Learn the definition and importance of customer advocacy.
  • Build a tailored customer advocacy programme for your business.
  • Include storytelling in all aspects of your business to engage customers.
  • Module 10: Achieving interaction
  • Explain the importance of engaging with followers.
  • Discuss strategies for interacting with different types of followers.
  • Learn about the main tools for achieving and maintaining interactivity.

Module 11: Social media for SEO

  • Explain social media’s role in SEO (search engine optimisation).
  • Learn how search engines rank content.
  • Discuss the importance of keywords, links and hashtags in SEO.
  • Learn to create SEO-friendly social media content.
  • Module 12: Devising social media strategy and campaigns
  • Explain how to research and prepare your social media marketing strategy.
  • Describe how to use social media management tools.
  • Discuss how to create social media campaigns.

Awarding Organisation

ABC Awards is a leading national awarding organisation with a long-established reputation for high quality support and services to the educational sector. They are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.

Why should you choose NCC for your home learning?

1

Price Match

We promise to price match if you find the same course elsewhere. Contact our team within 14 days of purchase and we will refund the difference.

2

Customer Reviews

We're the top rated home learning provider on the independent reviews site, Trustpilot - currently rated 9.7/10 for customer service.

3

Choice

Unlike many distance learning providers, we offer our students the choice of learning online, or from a paper booklet.

4

Payment Plans

Choose to pay for your course in full, or spread the cost with monthly instalments. Payment plans are interest-free, and no credit checks are undertaken.

5

Tutor Support

Our course tutors are experts in their field. They're on hand to mark your assignments and offer feedback and guidance throughout your course.

6

Your Pace

Work at your own pace. Our team will support you, but won't chase you for work or apply deadlines for submissions. 

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£494.50 or only £35.00 initial deposit

Method of study

Online

Choose how you want to pay