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Marketing

Social Media Marketing Level 4 Diploma

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The primary goal of this at QLS Level 4 Social Media Marketing diploma is to equip you with the knowledge and the resources to utilise social media networks - such as Facebook, Twitter, YouTube and Pinterest - and transform them into credible marketing strategies for your business.

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Level 4 / Quality Licence Scheme / CMP49

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over 12 months and £ deposit

over 12 months and £ deposit

 

Course summary

tutor

Expert Tutoring

12 months tutor support

tutor

24hr Access to

Course, assignments & tutor

qualification

Endorsed by the

Quality Licence Scheme

award

NUS Card Eligibility

Enjoy student discounts

Course introduction

Description

All too often, individuals and businesses restrict themselves by only having token Twitter feeds and Facebook pages to help promote their services and products. This lack of knowledge on how to properly use these marketing platforms, means they often miss out on the opportunity to enhance their reputation; maximise their audience exposure, and boost their income, thus tarnishing their ability to create a strong online presence.

By developing your theoretical knowledge, competency and skillset within this field, you can become a real asset to businesses and organisations.

Comprised of 12 informative modules; over the duration of this 12 month online distance learning course, you will be shown how to confidently use content, blogging, videos/images and social media platforms to boost your web presence, as well as strategies that will help your business to stand out from the crowd.

This diploma is perfect for anyone wishing to step onto the marketing ladder; increase their qualifications, or progress their current digital marketing career.  

From learning how to write compelling social media content, to discovering the best tools for engaging customers across various social media channels; in just 12 months – and 80 hours (on average) of study – you will be able to devise/implement powerful social media strategies that will broaden your audience reach across Facebook, Twitter and Pinterest.

This lucrative course can be studied online from home making it possible for learners to study at a pace, time and location of their choosing. This is especially useful for those already working within an office or agency environment, as you can easily mould this course to fit around your current commitments.

Night owl, early riser, always on the go… no matter your situation or study preferences - you can easily log on to our Online Learning Area; complete a variety of marketing tasks (based on real life business scenarios), and do so whilst still maintaining a healthy work-study balance.

In fact, you can flexibly enrol onto this course at any time - free from the stress and pressure of exams/tight deadlines - and use your work from your assignments to build a strong career portfolio.

Required knowledge

No previous skills or knowledge are required to study this course; however, we do require that your written English skills are of a good standard.

Assessment

This course is assessed via tutor marked assignments. Upon completion of each module you will be required to complete a practical assignment relating to the subject you have just learned about. This assignment will then be marked by your course tutor who will give you in-depth feedback and an overall grade.

Upon successful completion of all the course assignments, you’ll be sent your diploma and a Learner unit summary which will list all of the skills you have learnt as part of the course.

Certification

At the end of this course successful learners will receive a Certificate of Achievement from Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course). 

The course has been endorsed under the Quality Licence Scheme. This means that the provider has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at QLS Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector. 

The Skills and Education Group’s knowledge and experience of working within the awarding sector enables them to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market. 

*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales 

Course modules

Module 1: Introduction to social media 

  • Understand the basics of social media.
  • Define how social media can be used in marketing and public relations.

Module 2: Content writing

  • Describe your target reader.
  • Learn to write attractive and effective social media content.
  • Structure your content to get results.
  • Explain the importance of accurate spelling, punctuation and grammar.

Module 3: Facebook

  • Learn how to use Facebook to market a business.
  • Create interesting and engaging content.

Module 4: Twitter

  • Learn how to use Twitter to market a business.
  • Create interesting and engaging content.

Module 5: LinkedIn

  • Learn how to use LinkedIn to market a business.
  • Create interesting and engaging content.

Module 6: Blogging

  • Set up your own blog or develop your existing blog.
  • Learn how to maintain and grow your blog.
  • Use your blog to promote your business

Module 7: Video and Image

  • Understand how images and video can boost your social media marketing activity.
  • Use a smartphone to shoot, edit and record a short video.
  • Create basic graphics using online tools.

Module 8: Instagram, YouTube, Pinterest, Tumblr

  • Explain how to use Instagram, YouTube, Pinterest and Tumblr to market your business.
  • Compare these media with regard to business opportunities.

Module 9: Customer advocacy and storytelling

  • Learn the definition and importance of customer advocacy.
  • Build a tailored customer advocacy programme for your business.
  • Include storytelling in all aspects of your business to engage customers.
  • Module 10: Achieving interaction
  • Explain the importance of engaging with followers.
  • Discuss strategies for interacting with different types of followers.
  • Learn about the main tools for achieving and maintaining interactivity.

Module 11: Social media for SEO

  • Explain social media’s role in SEO (search engine optimisation).
  • Learn how search engines rank content.
  • Discuss the importance of keywords, links and hashtags in SEO.
  • Learn to create SEO-friendly social media content.
  • Module 12: Devising social media strategy and campaigns
  • Explain how to research and prepare your social media marketing strategy.
  • Describe how to use social media management tools.
  • Discuss how to create social media campaigns.

Learner support

The course comes with 36 months, personal tutor support. This means you can contact your tutor with questions whenever you need to.

FAQs

What does NCC stand for?

NCC originally stood for the National Consortium of FE (Further Education) Colleges. This brought together the FE Colleges to achieve the best provision. Regular national meetings were attended by both Colleges and Government agencies who funded them. This was very helpful to them both to best deliver training to their students.

For more than 25 years NCC has supplied FE Colleges with learning materials as well as student marketing.

NCC now specialise in online training of a very high quality to students both self-funded, paid for by schools, employers and training providers.

What is distance learning?

Distance learning is the most flexible and convenient approach to studying. There is no need for you to attend college and you can study anytime, anyplace, anywhere that fits in with your lifestyle. Distance learning programmes are ideal for people who may have a job, family commitments, or any other commitment that won’t allow them time off to study.

What is the difference between the online and paper versions of courses?

Both our online and paper courses are completed via an online learning portal (LMS) which you can access after you receive your login details by email. Please ensure that you check your junk email if you do not receive your login details within 48 hours.

All learners will submit their assignments, receive feedback and correspond with their tutor directly through the LMS. If you require help from our support team, then simply email [email protected].

If you opt for the online course, you will not receive any course materials through the post. Everything is available via the LMS.

If you opt for the paper version, you are simply paying for a study book to be printed and posted to your home, or place of work. You will use this book as a reference guide, but you will still be required to upload your assignments and correspond with your tutor via the LMS.

If you are unable to access our online LMS, we do have alternative options available, so please email [email protected] in order to request further support.

What do I need to do to get started?

We recommend that you choose a course that will interest you and help you to achieve your ambitions. If you would like some advice, or further information, contact us here or dial 0333 3445 690.

To purchase a course, simply click on the ‘Buy now’ button against your chosen course and follow the on screen instructions. Alternatively if you would prefer to purchase the course over the phone, call 0333 3445 690 and speak to one of our expert course advisors.

How much will it cost?

The price largely depends on the size and duration of the course. The course cost is determined by the expenses associated with its provision, taking into consideration the course's size and complexity, development costs, study materials, and the level of tutor support required. Some courses also necessitate additional in-person assessments by assessors, which incur additional expenses and consequently affect the course's cost.

The cost for each course is always listed clearly on the course description page before you make a purchase.

Additionally, extra fees may apply for courses that require externally monitored assessments (such as A Levels or ICB qualifications). For more details, it's best to consult with one of our course advisors.

How do I enrol?

Once you've chosen your course, you have two options for enrolment:


  1. You can purchase the course online by clicking the "Buy now" button, which will enrol you automatically.
  2. Alternatively, you can call our helpline at 0333 3445 690, and our expert course advisors will assist you in signing up for the course and arrange for the delivery of any requested additional learning materials to your address.

All courses are available to purchase in full or via affordable monthly payments over 12 months. A £29 non-refundable deposit is required for monthly payments, and you will be required to set up a monthly direct debit.

We do not require you to complete a credit check to sign up for monthly payments.

How quickly will I receive my course materials?

We ensure that you will receive your ordered course materials within 5 working days of registration, though for many courses, delivery may take as little as 48 hours.

Your course materials will be sent through a tracked courier service to guarantee delivery of your study book within the specified timeframe.

Do I need any additional books or equipment to do my course?

All the relevant information required to complete your course is available via the LMS. Additional research via the internet is encouraged, depending on the level you are working at, to bolster knowledge of the subject area.

There is no requirement to purchase any additional materials.

What support will I receive?

You will have access to a dedicated personal tutor whom you can contact through the Learning Management System (LMS) for assistance and guidance on any course-related matters. Your tutor will only initiate contact in response to your messages. If you encounter any difficulties reaching your tutor, please don't hesitate to email us at [email protected].

Many courses require you to submit work to your tutor during the period of study, and your tutor will assess your work and provide feedback to you within 10 working days. Your tutor is available to you as much as you need them.

Please note that the course includes tutor support for a duration of 12 months. If you require additional time, please inform us, and we will make every effort to provide you with an option for a paid extension, if feasible, to assist you in completing your course.

Please be aware that our tutors are actively assisting multiple learners, and to ensure they are not inundated with excessive workloads, we have implemented a policy limiting learners to submitting a maximum of three units of work for evaluation at any given time. We recommend that you upload your completed units as you finish them. This way, you can benefit from your tutor's feedback to enhance your future assignment submissions.

How long will it take for my work to be marked by my tutor?

Your work will be marked and feedback returned to you within 10 working days after submission. This is because our tutors are required to provide detailed, considered feedback to our learners that may take a while to formulate. We find that by working this way, our learners actually complete their course in less time, as they rarely need to submit an assignment more than twice.

Whilst it is possible to submit multiple assignments at the same time, we advise that our learners submit only one at a time. We want our learners to develop as they progress through their course, and find this is best achieved when a student embarks on a new module having taken into account tutor feedback from the previous submission.

Kindly note that our tutors are currently supporting multiple learners simultaneously. In order to maintain a balanced workload for them, we have established a policy that restricts learners to submitting a maximum of three units of work for evaluation at any given time.

How long should it take to complete a course?

The time needed to complete your course depends on the specific course you've chosen and the time you're able to dedicate. Generally, it can take anywhere from 6 weeks to 12 months. You'll usually have up to 12 months from the date of purchase to complete your course if you wish to receive your certificate, this is your end of support date.

One of the biggest advantages of distance learning is the flexibility it offers. You can study at your own pace, fitting your coursework around your personal schedule and commitments. There's no pressure—no one will be chasing you to submit work or asking why you haven't turned in an assignment.

That said, we recommend considering your availability before enrolling to ensure you can devote enough time to stay motivated and complete the course within a reasonable timeframe.

Will I have to sit an examination?

All of our courses are fully accredited, and to successfully complete them, you'll need to demonstrate your understanding. Depending on the course you choose, this could involve an examination, but the assessment methods can vary.

For some courses, you'll be continuously assessed throughout your studies, while others may require a final exam or an assignment, which can be done from home and submitted to your tutor.

For specific qualifications like A-levels and GCSEs, you will need to sit invigilated exams at a registered test centre. You'll be responsible for arranging and covering the cost of these exams, but full guidance will be provided by the centre delivering the qualification.

If you have any questions or need further clarification, feel free to email us at [email protected]. We can help or connect you with the course provider for more details.

Will I receive a qualification when I complete the course?

All of our courses are accredited and you will receive a certificate upon successful completion of the course.

For more information about this please see the section of the website that details how awarding bodies work and what the different types of qualifications are: https://www.ncchomelearning.co.uk/awarding-organisations

Can I take more than one course at a time?

Yes, you can take as many courses as your time allows, but we would recommend that you clearly evaluate how much time you can commit to your courses of study.

The good news is that if your circumstances change you can always take a limited break and come back to your studies to save your paid for support.

If you decide to enrol on more than one course at the same time, speak to our enquiries team for any bundle deals or offers.

Can I enrol and study outside the UK?

Absolutely! In most cases, our courses are accessible regardless of where you're located. However, some courses may have geographical restrictions set by the Awarding Organisation, and any such limitations will be clearly outlined in the course details.

Keep in mind that all of our tutors are UK-based, and while most work can be submitted via email, there may be rare instances where submissions need to be sent by post.

For courses that require a monitored exam, there are many test centres available internationally. If you're planning to study from abroad, we recommend reaching out to us before purchasing the course to ensure everything is in place for your studies.

What if I’ve chosen the wrong course?

If, after receiving the course, you decide it isn’t the right course for you, you may return the materials within 14 days, provided you have not yet submitted any coursework for evaluation. Please note that you will be responsible for covering the return shipping costs. We will refund your payment, minus a non-refundable deposit of £29. Additionally, you have the option to select an alternative course that better matches your goals and aspirations.

For any help on cancelling your course please email [email protected], we will only deal with cancellation enquiries via email.

What is a Totum Card?

Totum is the new brand for UK student cards and replaces the old NUS student card. NCC students are eligible to sign-up for the Totum card where applicable, giving access to a multitude of retail, food and travel special discounts. For more information, you can visit their website: https://www.totum.com/

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Reviews from learners who completed...

Social Media Marketing Level 4 Diploma

M Byrne
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100%

“Better than expected”

The course was better than expected, very thorough but lacking in pressure, which is ideal for a learner like me.

The content was very thorough and informative.

Kayleigh Derbyshire,

M Byrne
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starstarstarstarstar
starstarstarstarstar
starstarstarstarstar
100%

“From start to finish the staff were amazing”

From start to finish the staff were amazing and very helpful. My tutor was extremely helpful and resourceful​. Since completion of my course a few months ago I have secured my first few paying clients.

Hayden Murtagh,

M Byrne
starstarstarstarstar
starstarstarstarstar100%

“Honest and helpful tutor support”

The course fully met my expectations. The support was great. Honest, helpful and timely. I learned how to better plan social media activity and not to over complicate content. Less is more!

Jess Milton,

M Byrne
starstarstarstarstar
starstarstarstarstar100%

“Highly recommended”

I would highly recommend this course to anyone who is looking for a higher level of social media knowledge. It will certainly prepare you well if you are thinking of using social media as a marketing tool for your online business.

Gary Ford,

M Byrne
starstarstarstarstar
starstarstarstarstar100%

“Informative and enjoyable”

I could see the potential to promote our business on various platforms and thought it was important to gain a true understanding of social media. The course was extremely informative and enjoyable.

Nicky Knight,

M Byrne
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starstarstarstarstar100%

“Great course!”

The course was great; it made me think of every aspect of social media marketing. My tutor was very supportive; his feedback made me think more deeply about my assignment responses. The content was clear; the learning material was easy to understand.

Amanda Bate,

M Byrne
starstarstarstarstar
starstarstarstarstar100%

“Very interesting”

It was very interesting! I learned that social media is a full-time job and there is lots to keep on top of, but overall it can be very beneficial.

Sherilee Holiday,

M Byrne
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starstarstarstarstar100%

“Excellent tutor”

I got much more from the course than I had expected. The tutorial support was excellent. I managed to gain extensive knowledge of how social media works in practice and I could already utilise it in my own business with success.

Eva Prager,

M Byrne
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starstarstarstarstar100%

“Great tutor feedback”

Very quick turnaround time for grading assignments and some great constructive feedback. For anyone new to social media, or for someone who wants to build on their knowledge, this is an excellent starting point.

Pam Sidwell,

M Byrne
starstarstarstarstar
starstarstarstarstar100%

“A very good course”

I wanted to further my understanding of social media and improve employment prospects.

The feedback was thorough and helpful. I was also given very prompt assistance with any extra questions that I raised.

Suzanne Ruggi,

M Byrne
starstarstarstarstar
starstarstarstarstar100%

“Very happy”

The course was great. The tutorial support was excellent.

My tutor was always on hand to help me out when I didn't understand. I learnt lots of things, too many to list.

Kevin Hogdon,

M Byrne
starstarstarstarstar
starstarstarstarstar100%

“Excellent course”

The course was excellent, very informative and effective practice through assignments.

The tutorial support was excellent, great feedback and friendly commentary.

Katharine White,

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