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Public Relations Level 4 Diploma

This online PR course equips you with the skills you need to handle public relations and social media marketing for a range of organisations.

Level 4 / ABC Awards / CMP61

£425.00 or only £35.00 initial deposit

Method of study

Online

Choose how you want to pay

Course Title:Public Relations Level 4 Diploma

Awarding Body:ABC Awards

Average Duration:100 hrs

Course Support:36 months expert tutor support

Course Description

It is now more important than ever for businesses and other professional organisations to get the right messages out to the media and public.

They must also be able to effectively manage their online reputations and handle any PR crises that arise.

Through this comprehensive course, you will gain the confidence and training you need to work in a variety of communications-based roles, using traditional marketing channels and multimedia platforms.


You will also develop additional skills, such as newswriting, conducting interviews, organising press conferences and planning and implementing targeted PR strategies.

This course is designed for:

- Beginners
- Marketers who want to develop their skills
- Staff training and development.
- Business owners and freelancers who want to expose themselves using PR
- People who use PR within their jobs
- People who want to develop their existing PR skills

Course Info

Course Title:Public Relations Level 4 Diploma

Awarding Body:ABC Awards

Average Duration:100 hrs

Course Support:36 months expert tutor support

Previous Knowledge

No previous skills or knowledge are required to study this course, however we do require that your written English skills are of a good standard.

Assessment

This course is assessed via tutor marked assignments. Upon completion of each module you will be required to complete a practical assignment relating to the subject you have just learned about.

This assignment will then be marked by your course tutor who will give you in-depth feedback and an overall grade. Upon successful completion of all the course assignments, you'll be sent your diploma and a Learner unit summary which will list all of the skills you have learnt as part of the course.

Awarding Body

ABC Awards is a leading national awarding organisation with a long-established reputation for high quality support and services to the educational sector. They are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.

Module 01: An introduction to PR
Understand the role of public relations.
Recognise good and bad PR.
Appreciate what makes a good PR professional.
Learn how to build relationships with journalists.

Module 02: Newswriting techniques
Discuss why a PR needs to master newswriting techniques.
Write intros, sells and headings.
Write well-constructed copy.
Adapt your writing style to suit a web audience.

Module 03: Writing effective press releases
Recognise when it is appropriate to use press releases and press letters.
Send press releases and press letters in the correct format to the right outlets and at the right time.

Module 04: Communicating with the media
Issue effective statements to the media.
Conduct interviews with journalists.
Deal confidently with journalists’ questions.

Module 05: Online PR
Understand the basics of social media.
Define how social media can be used in PR.
Devise a social media plan.
Set up, maintain and grow your own blog.
Identify when a PR can use video.
Understand how to prepare, shoot and edit videos for PR.

Module 06: Handling a crisis
Understand crisis communications.
Write a crisis communications plan.
Manage reputation in a crisis.
Tweet effectively during a crisis.

Module 07: Using TV and radio
List how TV and radio can be used for PR.
Produce suitable content for TV and radio.

Module 08: Organising a press conference
Understand the role a press conference plays in PR.
Organise and manage a press conference.

Module 09: Law and reputation management
Learn how media law and regulatory codes can be used as media management tools – pre- and post-publication.
Manage online reputations proactively and reactively.

Module 10: Using other PR tools
Recognise other PR tools and when to use them.
Use case studies, white papers, ebooks, videos and podcasts for PR.

Module 11: Running a PR campaign
Learn when and how to run a PR campaign.
Select the right campaign components.
Organise an effective PR campaign.

The course comes with 36 months, personal tutor support. This means you can contact your tutor with questions whenever you need to.

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Course Description

It is now more important than ever for businesses and other professional organisations to get the right messages out to the media and public.

They must also be able to effectively manage their online reputations and handle any PR crises that arise.

Through this comprehensive course, you will gain the confidence and training you need to work in a variety of communications-based roles, using traditional marketing channels and multimedia platforms.


You will also develop additional skills, such as newswriting, conducting interviews, organising press conferences and planning and implementing targeted PR strategies.

This course is designed for:

- Beginners
- Marketers who want to develop their skills
- Staff training and development.
- Business owners and freelancers who want to expose themselves using PR
- People who use PR within their jobs
- People who want to develop their existing PR skills

Previous Knowledge

No previous skills or knowledge are required to study this course, however we do require that your written English skills are of a good standard.

Assessment

This course is assessed via tutor marked assignments. Upon completion of each module you will be required to complete a practical assignment relating to the subject you have just learned about.

This assignment will then be marked by your course tutor who will give you in-depth feedback and an overall grade. Upon successful completion of all the course assignments, you'll be sent your diploma and a Learner unit summary which will list all of the skills you have learnt as part of the course.

The course comes with 36 months, personal tutor support. This means you can contact your tutor with questions whenever you need to.

Module 01: An introduction to PR
Understand the role of public relations.
Recognise good and bad PR.
Appreciate what makes a good PR professional.
Learn how to build relationships with journalists.

Module 02: Newswriting techniques
Discuss why a PR needs to master newswriting techniques.
Write intros, sells and headings.
Write well-constructed copy.
Adapt your writing style to suit a web audience.

Module 03: Writing effective press releases
Recognise when it is appropriate to use press releases and press letters.
Send press releases and press letters in the correct format to the right outlets and at the right time.

Module 04: Communicating with the media
Issue effective statements to the media.
Conduct interviews with journalists.
Deal confidently with journalists’ questions.

Module 05: Online PR
Understand the basics of social media.
Define how social media can be used in PR.
Devise a social media plan.
Set up, maintain and grow your own blog.
Identify when a PR can use video.
Understand how to prepare, shoot and edit videos for PR.

Module 06: Handling a crisis
Understand crisis communications.
Write a crisis communications plan.
Manage reputation in a crisis.
Tweet effectively during a crisis.

Module 07: Using TV and radio
List how TV and radio can be used for PR.
Produce suitable content for TV and radio.

Module 08: Organising a press conference
Understand the role a press conference plays in PR.
Organise and manage a press conference.

Module 09: Law and reputation management
Learn how media law and regulatory codes can be used as media management tools – pre- and post-publication.
Manage online reputations proactively and reactively.

Module 10: Using other PR tools
Recognise other PR tools and when to use them.
Use case studies, white papers, ebooks, videos and podcasts for PR.

Module 11: Running a PR campaign
Learn when and how to run a PR campaign.
Select the right campaign components.
Organise an effective PR campaign.

Awarding Body

ABC Awards is a leading national awarding organisation with a long-established reputation for high quality support and services to the educational sector. They are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.

Why should you choose NCC for your home learning?

1

Price Match

We promise to price match if you find the same course elsewhere. Contact our team within 14 days of purchase and we will refund the difference.

2

Customer Reviews

We're the top rated home learning provider on the independent reviews site, Trustpilot - currently rated 9.7/10 for customer service.

3

Choice

Unlike many distance learning providers, we offer our students the choice of learning online, or from a paper booklet.

4

Payment Plans

Choose to pay for your course in full, or spread the cost with monthly instalments. Payment plans are interest-free, and no credit checks are undertaken.

5

Tutor Support

Our course tutors are experts in their field. They're on hand to mark your assignments and offer feedback and guidance throughout your course.

6

Your Pace

Work at your own pace. Our team will support you, but won't chase you for work or apply deadlines for submissions. 

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£425.00 or only £35.00 initial deposit

Method of study

Online

Choose how you want to pay