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Media & Marketing

Copywriting Level 4 Diploma

Become an in-demand copywriter by learning how to write original, persuasive and engaging copy that gets results. 

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Level 4 / Quality Licence Scheme / CMP22

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over 12 months and £ deposit

over 12 months and £ deposit


Course summary


Expert Tutoring

12 months tutor support


24hr Access to

Course, assignments & tutor


Endorsed by the

Quality Licence Scheme


NUS Card Eligibility

Enjoy student discounts

Course introduction

Do you want to become an in-demand copywriter? This copywriting course will give you the skills and certifications you need.

Many leading corporations including Arsenal FC, The BBC, BT, Disney, Oxfam, The Times and Vodafone use this hands-on course to train their writers. Numerous individuals testify that it is practical, effective and great value for money.

As long as advertising exists there will always be a strong demand for certified copywriters. Most organisations need people who can write effective copy for:

  • Webpages, blogs and social media.
  • Advertisements, brochures, leaflets and sales presentations.
  • Direct mail and emails.
  • SEO articles and pay per click ads.
  • Press releases and advertising features.

This online copywriting course teaches you to write for all these areas and others.

You will study in an Online Learning Area, which is accessible from a computer or a mobile app. This means the course is flexible, and gives you the chance to tackle practical, real-world copywriting tasks at home, at work or on the go.

You will also benefit from expert tutor support every step of the way, including personalised feedback on every assignment.

As a certified copywriter, you could be:

  • Delivering high-quality content for a business or an organisation.
  • Building your own copywriting agency, and choosing your own hours, clients and projects.
  • Earning up to £33,000 a year, or up to £40 an hour as a freelancer.

If you enjoy writing, then becoming a copywriter is a great way to earn good money and express your creativity.

The work you produce in the course assignments can be used in your career portfolio.

Required knowledge

No previous skills or knowledge are required to study this course, however we do require that your written English skills are of a good standard.


This course is assessed via tutor marked assignments. Upon completion of each module you will be required to complete a practical assignment relating to the subject you have just learned about. This assignment will then be marked by your course tutor who will give you in-depth feedback and an overall grade.

Upon successful completion of all the course assignments, you’ll be sent your diploma and a Learner unit summary which will list all of the skills you have learnt as part of the course.


At the end of this course successful learners will receive a Certificate of Achievement from Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course). 

The course has been endorsed under the Quality Licence Scheme. This means that the provider has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at QLS Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector. 

The Skills and Education Group’s knowledge and experience of working within the awarding sector enables them to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market. 

*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales 

Course modules

Module 01: Copywriting basics
Examine what a copywriter does, and the qualities they need.
Describe different types of copy.
Recognise different good and bad copy.

Module 02: Copy presentation
Submit copy to various platforms in recognised formats.
Create an industry-standard cover sheet.

Module 03: Researching your subject
Carry out fast and effective internet research.
Use the information to improve copy.

Module 04: Terminology
Be aware of specialist copywriting terminology.
Locate online glossaries.
Translate common terms in to layman’s English.

Module 05: Industry codes of practice
Explain the need for codes of practice within the copywriting industry.
State where to find the relevant codes online.
Understand what the codes say and how to apply them.

Module 06: How to write great copy
Define the qualities needed to make copy attractive and effective.
Explain the need to write with your reader in mind.
Explain the importance of good spelling, grammar and punctuation.
Define the techniques that apply to most spheres of writing.

Module 07: Effective headings
Explain the qualities of an effective heading.
Describe the principles and techniques involved in writing headings.

Module 08: Advertising content
Define what an advertising feature is.
Explain why advertising features are used and why they can be effective.
Explain how to choose original subjects for advertising features.
List the writing techniques used to make advertising features effective.

Module 09: Direct mail and email
Explain when direct mailshots can be used effectively.
Define the qualities that help direct mail copy to have impact and success.
Explain how headings can be used effectively.
Define how email shots are different and the qualities needed to make effective use of them.

Module 10: Press releases
Define the qualities that help press releases to have impact and success.
List the occasions when the use of press releases is appropriate.
Define the importance of a press letter and when it can be used effectively.
Explain the importance of presenting, and sending, press releases correctly.

Module 11: Press advertisements
Understand what a press ad is.
See the briefing process and your role within it.
Work on the 4 key elements of an ad.
How to write a press ad.
Write for business to business publications.

Module 12: Sales pitches, presentations and proposals
Explain and use techniques for writing copy which companies use to promote themselves and their businesses, including pitches, pesentations and proposals.

Module 13: Leaflets and brochures
Understand what brochures and leaflets are and how they compare.
See why a business would choose either a brochure or a leaflet.
Identify the key elements included in brochures and leaflets.
Write content for a successful leaflet.
Produce a brochure containing the main components.

Module 14: SEO articles
Explain what an SEO article is and what it is intended to achieve.
List the stages involved in writing an SEO article.
Demonstrate how to identify key search words.

Module 15: Social media and blogs
Understand the basics of social media.
Discuss the differences and similarities between social media sites.
Discuss the copywriter’s role in social media marketing.
Explain how to write social media copy.
Know what a blog is, and how to start and maintain 1.

Module 16: Pay per click ads
Understand what a pay per click advert is.
Look at pay per click advertising across the web.
Gain an understanding of the importance of Google AdWords.
Write an AdWords advert with keyword identification.
Help clients with Google AdWords and earn a living.

Module 17: Newsletters
Write and compile a newsletter.
Understand what is included in a newsletter.
Compile newsletters for a specific audience.
Explain the relevance of newsletters to ecommerce.

Module 18: Brand names and outdoor advertising
Understand how to develop a brand name.
Write a brand strategy.
Find out where outdoor advertising is relevant and how to engage with it.

Module 19: Finding work and developing your career
List strategies for promoting your web presence.
Select appropriate ways to start finding copywriting and editing work.
Explain how to negotiate fees and tie up details of copywriting jobs.

Learner support

The course comes with 12 months, personal tutor support. This means you can contact your tutor with questions whenever you need to.


What is distance learning?

Distance learning is the most flexible and convenient approach to studying. There is no need for you to attend college and, therefore, you can study anytime, any place, anywhere that fits in with your lifestyle. Distance learning programmes are ideal for people who may have a full-time job, or other commitments, that won’t allow them time off to study.

What do I need to do to get started on a course?

You'll need to be able to commit the required time to your studies. We recommend that you choose a course you think will interest you, and help you to achieve your ambitions. If you would like some advice, or further information, please call our helpline free on 0333 3445 690.

To purchase a course, simply click on the ‘Buy now’ button against your chosen course and follow the on screen instructions. Alternatively if you would prefer to purchase the course over the phone, call 0333 3445 690 and speak to one of our expert course advisors.

How does the distance learning/home study method work?

The course operates through a study pack and access to your own personal tutor. Once you have chosen your course we will send you your study pack, which you will be required to work through before completing the course.

Depending on the course you have chosen, you will either be required to complete assignments and submit these for marking as the course progresses and/or be required to sit an end exam. The end exam could be in the form of multiple choice questions, or be an invigilated exam at a registered test centre.

Your completed assignments will need to be sent to your tutor for marking/assessment, you will then receive written feedback and guidance. It may be possible to submit your assignments by email, however you will need to check this with your tutor. Please be aware that your assignments will be maintained by NCCHL for moderation and audit purposes.

These requirements will always be listed on the course description page, so please refer to this for details of what is required for each individual course.

How long should it take to complete a course?

Depending on the course you have chosen, and the amount of time you can commit, it could take from 6 weeks to 12 months to complete your course.

The duration of the course is largely down to you though. The beauty of home learning is that it allows you complete flexibility to fit your studies around your lifestyle and other commitments. You can dedicate as much, or as little, time as you want to your studies - no one will be chasing you for your work or asking why you haven’t submitted an assignment.

We do strongly recommend, though, that before you purchase a course you assess your ability to commit the necessary time to completing the course in a timeframe that will not leave you losing your motivation.

How quickly will I receive my course material?

We guarantee that you will receive your course materials within 5 days of purchase, but for many courses we would anticipate that you will have to wait no more than 48 hours.

The course materials are always sent to you via a tracked courier service, to ensure that you receive your study pack within our stated period.

How much will it cost?

The cost is largely dependent on the type of the course. The longer the course is the higher the cost will be, due to the size of the study pack and the nature of the qualification.

All prices are clearly stated on the course description page and will always be displayed prior to you committing to purchase a course.

Please note that there may be additional fees required should your course have an external assessment, such as A Levels, ICB qualifications etc. To clarify, please speak to a course advisor.

What support will I receive?

You will be allocated your own personal tutor who can be contacted via e-mail, telephone, fax or post for help and advice on any aspect of the course.

Many courses require that you submit work to your tutor during the period of study and your tutor will assess your work and pass comments back to you. Your tutor is available to you as much as you need them.

Please be aware that officially the tutor support provided with the course is for a period of 12 months, although if you need longer let us know and we’ll endeavour to extend that.

Will I have to sit an examination?

All of our courses are accredited, so you need to show that you have acquired the knowledge to pass the course – this may involve sitting an examination, but it depends on the course you have chosen.

Some courses require you to be continually assessed throughout the course, while others may require an end of course exam or assignment (which may be completed at home) to be submitted to your tutor.

Certain types of qualifications, A-levels and GCSEs for example, do require you to sit an invigilated exams at a registered test centre. You will need to organise and pay for the examinations yourself, however full details of what you need to do will be available from the centre who are delivering the qualification.

If in doubt, please email ‘’, NCC can then discuss or put you in touch directly with the course provider.

Can I study from outside the UK?

Yes, there are no geographical limits to where you can study.

You just need to be aware that all tutors are based in the UK and work may need to be submitted to them via post, although in most cases e-mail can be used.

Where the course requires that you sit an invigilated exam at a test centre, there are many exam centres outside of the UK. However, we would advise that you check with us before purchasing one of these courses if you want to study from abroad.

Will I receive a qualification when I complete the course?

All of our courses are accredited and you will receive a certificate upon successful completion of the course.

For more information about this please see the section of the website that details how awarding bodies work and what the different types of qualifications are.

Can I take more than one course at a time?

Yes, you can take as many courses as your time allows. But we would recommend that you clearly evaluate how much time you can commit to your courses of study.

The good news is though that if your circumstances change you can always take a break and come back to your studies.

Additionally, discounts are available if you buy more than one course at the same time.

How long will it take for my work to be marked by my tutor?

Your work will be marked and feedback returned to you within 12 working days after submission. This is because our tutors are required to provide detailed, considered feedback to our learners that may take a while to formulate. We find that by working this way, our learners actually complete their course in less time, as they rarely need to submit an assignment more than twice.

Whilst it is possible to submit multiple assignments at the same time, we advise that our learners submit only one at a time. We want our learners to develop as they progress through their course, and find this is best achieved when a student embarks on a new module having taken into account tutor feedback from the previous submission.

Do I need any additional books or equipment to do my course?

No, we provide everything you need to pass your course.

How do I enrol?

Once you have chosen your course, you can either purchase the course online which will enrol you, or you can call our helpline on 0333 3445 690 who will sign you up for the course and arrange to have all your learning materials sent to you.

What if I’ve chosen the wrong course?

If, after receiving the course, you decide it isn’t the right course for you, you can simply return the goods within 14 days and we will send your money back in full for the majority of courses (excluding postage and packaging) or you can choose another course that you feel would suit your needs and ambitions better.

What is the difference between the online and paper versions of courses?

Our online courses are completed through our online learning system after receiving login and access instructions. You will not receive any course materials through the post. The paper based version is posted out in a binder to your home or place of work and requires completion of a portfolio of work that is submitted to your tutor for marking.

Where can I find your Equality and Diversity Policy?

All NCC policies and procedures can be provided on request from NCC directly by emailing or calling 0333 3445 690.

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