These days, it seems everyone is using social media to boost their company profits. Big businesses receive hundreds of thousands of ‘likes’, ‘comments’ and ‘retweets’ on their posts.
Social Media Tips for your Start Up Business
These days, it seems everyone is using social media to boost their company profits. Big businesses receive hundreds of thousands of ‘likes’, ‘comments’ and ‘retweets’ on their posts, however you may feel as though the things you post as a start-up business (link to start ups) are seen by no one.
While social media is definitely a clever way to boost your profits, it won’t make a difference to your profits if you aren’t using it correctly. Follow the tips below to boost your online profile.
1. Use the right platform
There are many different social media websites, from Facebook and Twitter to LinkedIn and Pinterest. The key is finding the right social media platforms for you! If you are looking to entice other companies into using your product or service, you may find more success if you target your clientele on a predominantly business based platform such as LinkedIn. Alternatively, if you are looking to market food based items or more crafty services, you may find it easier to showcase your items on a picture-based medium such as Pinterest.
2. Be active
Many businesses create a wide range of social media accounts for their company, and then wait for the customers to roll in of their own accord. We all wish it were that simple, unfortunately there is a lot of legwork involved with building your online presence. It is important that you are always active – make sure you find time to not only reply to customer enquiries, but to engage yourself in discussions that are relevant to your business and target client base.
3. Practice good online karma
You may be producing some of the best information to share on your chosen outlets, however you may find yourself frustrated that no-one is taking the time to share your work. Online, it is important to build relationships with others, and it is good practice to share good work of others that is relevant to your client base. Not only will your clients appreciate the interesting content you share, people whose work you have shared will be more likely to look at yours and share yours too!
4. Understand the limitations
In relation to businesses, social media can be a goldmine for reaching out to your customers. As the use of different platforms has grown exponentially over the years, the people in charge of the platforms have found themselves with the opportunity to cash-in and make money. This means that there are often limitations on businesses using social media – for example Facebook now only shows your posts to a small percentage of those who have liked your page, unless you pay to boost posts. Before you pay to use services – make sure to do your research and find the most cost-effective solution for you!