How to: Gain and Retain Customers

How to: Gain and Retain Customers

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Customers play a crucial part in your business and provide you with the profits you need to survive. This article will explore the ways in which to gain and retain customers

It is your customers that provide you with your reputation, which can either make or break you as a company. Many businesses find it a difficult task to retain customers and repeat their purchases. So make sure you figure out what it is your customers want and strive to meet their needs.

Remember your customers are at the heart of your business, so it really is essential that you treat them with the highest standard of care to gain their loyalty. There are a range of things that will have an impact on whether your customers return. It is just as important that you gain new customers whilst maintaining your existing customer base. This is vital when it comes to maintaining and boosting your businesses profits.

Key points to follow:

– Greet your customers
– Keep your existing customers satisfied
– Go above and beyond your customer’s expectations
– Train your staff to treat customers as well as you do
– Provide your customers with the opportunity to give feedback
– Ensure you always settle problems with customers in a timely fashion

As a business owner or a manager, you should be aware that to be successful in achieving your goals and objectives, you are required to keep a loyal customer base. Once you have managed to gain the loyalty of your customers, they will be more likely to go out of their way to purchase that particular product or service you offer. This is regardless of whether or not they have to pay a higher cost, or travel a little bit further.

There are a range of different methods you can use to attract and retain customers:

– Website – this is the ideal method of reaching a mass audience. A professional website has the potential to attract new customers. They are SEO optimised which is essential when it comes to people looking up your company on a search engine. The more people you can reach, the more potential sales you will gain.
– Advertisements – There are a range of different types of advertisements, all of which are essential when it comes to gaining new customers. This can include broadcasting, and outdoor advertising through banners etc.
– Blogs – You can engage with clients through blogging. Blogs are a great way to communicate with your clients. The comment section is the ideal way to really engage with your customers, and possibly attract new ones.
– Email – Emailing newsletters is a good way of reaching a large number of people, and making them aware of what you have to offer. What better way of targeting your customers other than email? It is a direct way of contacting them.
– Surveys – This is one of the best ways to retain old customers. Surveys are the ideal way to engage with clients, as they welcome feedback. Asking your customers for feedback will allow customers to talk about their experiences whether they are good or bad. This shows that you value your customers and what they think. With regards to customer service, this makes customers feel appreciated. Always remember the customer is always right and their needs must come first. If they’ve had a bad experience, it is important that businesses deal with it swiftly. Offering compensation is a good way to apologise and can maintain the relationship with the client, and so will benefit both parties. It is important that you engage with your customers. So build that special rapport with your clients today that can last a lifetime.

Nick Cooper
Nick is NCC's resident blog author and covers a range of subjects, including teaching and health & social care. NCC is an international learning provider with over 20 years’ experience offering learning solutions. To date, NCC has engaged with over 20,000 employers, and delivered quality training to over half a million learners.
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