Course Description
This Sales Skills Training Seminar, which comes on a CD Rom, contains everything you need to run a 1-day professional seminar. There are 4 Modules in the bundle that cover the following Topics:
Module 1: Introduction to Sales
Module 2: Building Blocks
Module 3: Sales Techniques 1
Module 4: Sales Techniques 2
The Bundle contains:
- A Detailed Lesson Plan for the Seminar Module with Aims, Objectives and Seminar
Content
- A PowerPoint Presentation to support the delivery of the Seminar Module
- Handouts relevant to the Seminar
- Group Exercises to be undertaken during the delivery of the Seminar
- Further reading references and research support
- A 10 page Trainers Guide and checklist to ensure professional delivery
In addition, the Bundle contains a bonus Guide to running Seminars which includes:
- Templates for Seminar invitations, Attendee Confirmation and Thanks
- Advertising Flyer
- Certificate of Attendance
- Registration and induction Lesson Plan
- Evaluation and Departure documentation
- Pre-course questionnaire
- Training evaluation Form
Summary
Are sales skills inherent in individuals, “A born sales person” or can they be acquired? This course will support various skills strategies necessary to ensure that the interaction between the client and the seller is an effective solution.
This programme will provide an opportunity to change behaviour, enhance career development and increase self-confidence. For the employee it should ensure that there is consistency regarding knowledge and understanding within enhanced worker practice.
Aims
The Aim of this Training is to provide an opportunity to understand the selling process and develop skills and confidence to increase sales.
Objectives
1. Introduce concepts of selling and order taking
2. Recognise selling opportunities
3. Understand why people buy
4. Gain increased confidence and effectiveness in using selling techniques
Content
What is selling?
- Introduction
- Identifying customer wants
- Satisfying customer wants
The Building Blocks that Lead to a Sale
- Sell Yourself
- Sell by Asking
- Sell Results
Sales Skills
- Selling Yourself First
- How you look
- The right attitude
- Product knowledge
- Selling skills
- What makes a seller more successful?
- Ten Key factors for success
- Selling by Asking Not Telling
- Asking questions
- Listening to answers
- Benefits
- Selling Results
- Recognising what people really want to buy
Using the Telephone
- Greet, Ask, Tell, End'
- Dos and don'ts
- Handling complaints
- The Six step sequence
- General points on using the telephone
- Answering machines
- Making appointments by telephone
- Cold calls
- Following up mail shots
- Mixture
- Handling objections
The Sales Presentation
- The 3 Step approach
- Step 1 Interest Them
- Step 2 ABC Your Potential Customers
- Step 3 Closing the Sale
- Five Ways of Closing the Sale
Additional Content
In this pack you will find the following documents:
1. Outline
An overview of the training, which includes:
- Aims
- Objectives
- Duration & Format
- Suggested Timetable
- Equipment requirements
2. Lesson Plans / Scheme of Work
Detailed plans for the content, delivery and activities, which comprise each teaching session.
3. Delegate Notes
Thumbnail copies of presentation slides which can be issued as a handout and aid to note taking.
4. Trainer’s Guide and Check List
A general guide to planning, adapting and delivering your training.
5. Support materials
Additional resources to aid in preparing lessons and answering delegate questions.
6. Registration Form
Delegate registration form which can be used prior to the training to collect attendance information.
7. Pre-course Questionnaire
A questionnaire designed for completion prior to the training enabling trainers to establish levels of prior knowledge and any specific and individual requirements.
8. Evaluation Form
For collecting delegate feedback at the conclusion of the training.
9. Certificate of Attendance
A template attendance certificate for issue to delegates.
10. Training Letters
Template letters which can be adapted or used to invite, acknowledge or thank delegates for their attendance and Template for Marketing Leaflet – Flyer.
Previous Knowledge Required
Not Applicable
Support
Self Study Materials Only
Assessment
Not Applicable
Modules
Awarding Body
Not Applicable