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Course Description

This Sales Skills Training Seminar, which comes on a CD Rom, contains everything you need to run a 1-day professional seminar. There are 4 Modules in the bundle that cover the following Topics:

 

Module 1:        Introduction to Sales

Module 2:        Building Blocks

Module 3:        Sales Techniques 1

Module 4:        Sales Techniques 2

 

The Bundle contains:

-    A Detailed Lesson Plan for the Seminar Module with Aims, Objectives and Seminar

     Content

-    A PowerPoint Presentation to support the delivery of the Seminar Module

-    Handouts relevant to the Seminar

-    Group Exercises to be undertaken during the delivery of the Seminar

-    Further reading references and research support

-    A 10 page Trainers Guide and checklist to ensure professional delivery

 

In addition, the Bundle contains a bonus Guide to running Seminars which includes:

 

-    Templates for Seminar invitations, Attendee Confirmation and Thanks

-    Advertising Flyer

-    Certificate of Attendance

-    Registration and induction Lesson Plan

-    Evaluation and Departure documentation

-    Pre-course questionnaire

-    Training evaluation Form

 

Summary

Are sales skills inherent in individuals, “A born sales person” or can they be acquired?  This course will support various skills strategies necessary to ensure that the interaction between the client and the seller is an effective solution.

 

This programme will provide an opportunity to change behaviour, enhance career development and increase self-confidence.  For the employee it should ensure that there is consistency regarding knowledge and understanding within enhanced worker practice.

 

Aims

The Aim of this Training is to provide an opportunity to understand the selling process and develop skills and confidence to increase sales.

 

Objectives

1.    Introduce concepts of selling and order taking

2.    Recognise selling opportunities

3.    Understand why people buy

4.    Gain increased confidence and effectiveness in using selling techniques

 

Content

What is selling?

-    Introduction

-    Identifying customer wants

-    Satisfying customer wants

 

The Building Blocks that Lead to a Sale

-    Sell Yourself

-    Sell by Asking

-    Sell Results

 


Sales Skills

-    Selling Yourself First

-    How you look

-    The right attitude

-    Product knowledge

-    Selling skills

-    What makes a seller more successful?

-    Ten Key factors for success

-    Selling by Asking Not Telling

-    Asking questions

-    Listening to answers

-    Benefits

-    Selling Results

-    Recognising what people really want to buy

 

Using the Telephone         

-    Greet, Ask, Tell, End'

-    Dos and don'ts

-    Handling complaints

-    The Six step sequence

-    General points on using the telephone

-    Answering machines

-    Making appointments by telephone

-    Cold calls

-    Following up mail shots

-    Mixture

-    Handling objections

 

The Sales Presentation

-    The 3 Step approach

-    Step 1 Interest Them

-    Step 2 ABC Your Potential Customers

-    Step 3 Closing the Sale

-    Five Ways of Closing the Sale

 

Additional Content

In this pack you will find the following documents:

 

1.    Outline

An overview of the training, which includes:

-    Aims

-    Objectives

-    Duration & Format

-    Suggested Timetable

-    Equipment requirements

 


2.    Lesson Plans / Scheme of Work

Detailed plans for the content, delivery and activities, which comprise each teaching session.

 

3.    Delegate Notes

Thumbnail copies of presentation slides which can be issued as a handout and aid to note taking.

 

4.    Trainer’s Guide and Check List

A general guide to planning, adapting and delivering your training.

 

5.    Support materials

Additional resources to aid in preparing lessons and answering delegate questions.

 


6.    Registration Form

Delegate registration form which can be used prior to the training to collect attendance information.

 

7.    Pre-course Questionnaire

A questionnaire designed for completion prior to the training enabling trainers to establish levels of prior knowledge and any specific and individual requirements.

 


8.    Evaluation Form

For collecting delegate feedback at the conclusion of the training.

 

9.    Certificate of Attendance

A template attendance certificate for issue to delegates.

 

10.    Training Letters

Template letters which can be adapted or used to invite, acknowledge or thank delegates for their attendance and Template for Marketing Leaflet – Flyer.

 

Previous Knowledge Required

Not Applicable

 

Support

Self Study Materials Only

 

Assessment

Not Applicable

 

Modules

  • Delivery
  • Copyright
  • Terms and Conditions
  • Why Train?
  • Testimonial

 

Awarding Body

Not Applicable

 

For more information about Awarding Bodies click here

£99.00 Suggested Duration:

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Registration & office address: NCC Resources Ltd, The Woodside Centre, Catchdale Moss Lane, Eccleston, St Helens, Merseyside WA10 5QJ
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