- Business Marketing
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Course Description
The objectives of the course are to describe and evaluate your business idea, carry out market research into your idea, market your product or service, compile the financial information required to run a business, produce a business plan, identify sources of funding, instigate relevant business controls.
Our aim is to provide you with the best deal available, therefore registration fee, certification fee and full tutor support is included in the course price for you.
Previous Knowledge Required
No previous knowledge is required to complete this course.
Support
You will receive the course manual, assignments and study guide plus tutor support by mail and email.
Our student support team are also available for any other queries that you may have whilst completing your course. You can be assured that unlimited support is available for your home study course, so there is no need to struggle or feel isolated during your studies.
Assessment
This course is assessed through a series of tutor marked assignments. No attendance at an exams centre is required.
Modules
- Module 1: Planning to succeed
- Personal profiling & self-assessment
- Evaluating your business idea
- Writing a business plan
- Business structures
- Basic accounting requirements
- Module 2: Market Research
- Types of Research
- Survey methods
- Questionnaires
- Secondary research
- Market research analysis
- Module 3: Effective Marketing
- The marketing cycle
- Marketing plans
- The cost per sale formula
- Target customers
- Business generation
- The Marketing mix
- Product life cycles
- Module 4: Finance
- Financial planning & control
- A personal survival budget
- Start up budget
- The meaning of profit
- Direct and fixed costs
- Break even analysis
- Costing & pricing
- Sales forecasting and adjustments
- Cash flow forecasting
- Profit & loss forecasting
- Capital requirements
Awarding Body
NCFE is recognised as an awarding body by The Qualifications and Curriculum Authority (QCA) in England, the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland, and the Qualifications, Curriculum and Assessment Authority.
