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Course Description
The Business Marketing Course provides perfect foundation knowledge about the global marketplace, including the main marketing principles that affect any business. Within the course content you will cover a number of key skill areas relevant to the marketing industry, including advertising, promotion and personal selling skills. This programme has been designed for people who wish to gain an understanding of principles and practice of Business Marketing.
The objectives of the course are to conduct market research, define customers needs, wants and desires, carry out a SWOT analysis, prepare a marketing plan, describe a range of marketing methods, evaluate the benefits of using different marketing media, compose purposeful advertising copy, understand how to use press releases, promotions and public relations, define the selling process, devise a telephone sales campaign, list the benefits of keeping advertising records.
Upon completion of the Business Marketing course, students will have adopted the knowledge to prepare a marketing plan, evaluate the benefits of using different marketing media, list the benefits of keeping advertising records and conduct market research amongst many others.
Our aim is to provide you with the best deal available, therefore registration fee, certification fee and full tutor support is included in the course price for you.
Previous Knowledge Required
The good news is that no prior learning knowledge or experience is essential to take this course. This course is openly available to anyone wishing to learn more about business marketing and would like to take part in a highly rewarding home study course. You have the freedom to start the course at any time and continue your studies at your own pace for a period of up to 12 months from initial registration, with full tutor support.
Support
You will receive the course manual, assignments and study guide plus tutor support by mail and email. Our student support team are also available for any other queries that you may have whilst completing your course. You can be assured that unlimited support is available for your home study course, so there is no need to struggle or feel isolated during your studies.
Assessment
The certificate is gained by successfully completing a series of assignments together with an end of course multi-choice questionnaire.
Modules
- Module 1 - Marketing Your Business
- Why do market research
- Who will be your typical customer
- What will they want
- Why will customers buy from you
- How to do market research successfully
- SWOT analyses
- Your marketing plan
- Module 2 - Advertising & Promotion
- Planning – position & strategy
- Advertising a business
- Promoting a business
- Module 3 - Personal Selling Skills
- What is selling
- Building blocks leading to a sale
- Handling incoming calls
- Making appointments by phone
- Reaching the decision maker
- The sales presentation
- Telephone selling
- Handling objections
- Keeping records
- How to motivate yourself
Awarding Body
NCFE is recognised as an awarding body by The Qualifications and Curriculum Authority (QCA) in England, the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland, and the Qualifications, Curriculum and Assessment Authority.
