ODL27 Advertising Diploma

Advertising

This Level 3 Diploma will provide a firm grounding and comprehensive understanding of advertising and the media in a business context. The course will appeal to existing advertising practitioners wishing to enhance existing skills, to those students wishing to develop a career in advertising and for those wishing a foundation course for graduate studies in Advertising or media.

Course Description

Advertising Diploma

This Quality Assured Level 3 diploma course consists of 12 units covering all of the main aspects of Advertising. Advertising managers oversee advertising and promotion staffs, which usually are small, except in the largest firms. In a small firm, managers may serve as liaisons between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. In larger firms, advertising managers oversee in-house account, creative, and media services departments. The account executive manages the account services department, assesses the need for advertising, and, in advertising agencies, maintains the accounts of clients. The creative services department develops the subject matter and presentation of advertising. The creative director oversees the copy chief, art director, and associated staff. The media director oversees planning groups that select the communication media-for example, radio, television, newspapers, magazines, the Internet, or outdoor signs-to disseminate the advertising.

Materials can be studied online or students have the option to print the documents once, there is also the option to have the materials delivered for an additional charge.

Previous Knowledge Required

No previous knowledge is required.

Support

This course offers full 12 Months Tutor Support. Tutors are available to answer student questions relating to course materials and to comment on the assignments that are sent in to state how well students have understood the unit content.

Assessment

Final online multiple choice examination counts for 100% of the final grade.  Throughout the course there are ten SAPs (coursework) and a thesis.  The course clearly states that this is not mandatory to complete as it has no bearing on the final grade.  We do suggest that students complete these as this will not only assist them in examination preparation but also will give the student the skill set should they wish to continue their studies (continuous professional development) at a higher level.

Modules

• Advertising Business Practice
• Copywriting
• Graphic Design and Production
• Art Direction
• Television Commercials
• Radio Commercials
• Public Relations
• Media Planning and Evaluation
• Media Presentations
• Media Law
• Marketing and Consumer Behaviour
• Computer Layout and Design
• Internet Design and Copy

Awarding Body

This Level 3 Diploma in Advertising is Quality Assured by OLQA. Upon successful completion of the course you will receive certification awarded by Oxford College. The qualification does not carry UCAS points but is recognised by employers and some universities as a level 3 qualification. For entry into university students will need to check the relevant university’s entry requirements to see if they will accept a Level 3 Diploma in place of A Levels / UCAS points.

For more information about Awarding Bodies click here