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Course Description
This Ascentis Quality Assured Level 3 diploma course consists of 12 units covering all of the main aspects of Advertising. Advertising managers oversee advertising and promotion staffs, which usually are small, except in the largest firms. In a small firm, managers may serve as liaisons between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. In larger firms, advertising managers oversee in-house account, creative, and media services departments. The account executive manages the account services department, assesses the need for advertising, and, in advertising agencies, maintains the accounts of clients. The creative services department develops the subject matter and presentation of advertising. The creative director oversees the copy chief, art director, and associated staff. The media director oversees planning groups that select the communication media-for example, radio, television, newspapers, magazines, the Internet, or outdoor signs-to disseminate the advertising.
Previous Knowledge Required
No previous knowledge is required.
Support
Full 24 Months Tutor Support
Assessment
Final online multiple choice examination counts for 100% of the final grade. Throughout the course there are ten SAPs (coursework) and a thesis. The course clearly states that this is not mandatory to complete as it has no bearing on the final grade. We do suggest that students complete these as this will not only assist them in examination preparation but also will give the student the skill set should they wish to continue their studies (continuous professional development) at a higher level.
Modules
- Advertising Business Practice
- Copywriting
- Graphic Design and Production
- Art Direction
- Television Commercials
- Radio Commercials
- Public Relations
- Media Planning and Evaluation
- Media Presentations
- Media Law
- Marketing and Consumer Behaviour
- Computer Layout and Design
- Internet Design and Copy
Awarding Body
Ascentis is a Qualifications and Curriculum Authority (QCA) approved national awarding body that designs user-friendly qualifications and supports these with the highest possible standard of customer service. Ascentis is therefore able to offer a comprehensive ladder of opportunities to centres and their learners, starting at Pre-Entry programmes and progressing to QAA-recognised Access to HE qualifications or professional Further Education Teaching Certificates.
